About the Job
Work environment: Flexible-hybrid
The Video Producer is a part of the University Marketing Communications department, and is an important member of the Creative Services team. The University Marketing Communications department is responsible for raising the profile of the University of Minnesota and promoting University initiatives, education, research and community engagement. The Creative Services team provides a full range of creative services including design, writing, and multimedia creative and production.
The Video Producer plays an essential role in supporting and advancing the reputation of the University of Minnesota, by producing video and other multimedia storytelling formats to highlight the University's education, research, and community engagement initiatives. The Videographer will join a team of visual storytellers to bring to life engaging and inspiring stories that further the University's strategic priorities.
This role is ideal for a professional who thrives in a creative and collaborative team setting, and enjoys creating bold and imaginative multimedia content. The University of Minnesota offers a dynamic environment where your expertise can contribute to advancing the reputation of one of America's leading research universities.
Please submit a document with links to samples of your work and a short description of your role(s) in the video production of the work.
Job Duties
Multimedia, Video Development and Execution (50%)
Works with the project team to conceptualize, plan, coordinate, and complete video and multimedia projects that tell the stories of the University for use on websites, in presentations, and for special projects.
Films and edits b-roll footage for media relations pitching and University-wide video library access.
Develops and builds multimedia productions ranging from editorial video productions, mixed media productions, and motion graphic animations.
Explores creative and technical options as it relates to the multimedia project, schedules production activity, coordinates lighting and audio, and provides technical direction on video shoots.
Plans and performs video post-production tasks which includes reviewing footage, making and collaborating on editorial decisions, producing rough cuts, audio adjustment, color correction, and final editing using Adobe software.
Applies computer graphics and special effects for video post-production in accordance with the overall production concepts.
Consults with graphic and multimedia designers to make video products available in a variety of formats, and coordinates internal and external duplication services as the need arises.
Works with sophisticated video equipment and software programs.
Ensure transcribing and captioning meet standards for accessible transcribing and captioning.
Multimedia and Video Asset Management (20%)
Handles b-roll requests and regularly updates the University's digital asset management (DAM) system.
Develops University-wide branded assets for video producers across the University.
Project Management (10%)
Follows established University Marketing Communications and Creative Services processes.
Manages multiple projects simultaneously with attention to detail.
Works with production companies if a project requires outside vendor assistance.
Equipment Management (10%)
Maintains, repairs and troubleshoots equipment.
Archives video footage in an accessible/organized format.
Inventories and orders supplies to ensure an adequate quantity are on hand when needed.
Schedules shoots; sets up and operates cameras, lighting equipment, teleprompter, wireless microphones, and other audio equipment; films segment; and monitors and adjusts equipment during recording/taping sessions.
Collaborates with the video project team on set.
Professional Development (5%)
Completes professional development, education, and training activities, consistent with handling the responsibilities of the position.
Completes continued learning and development appropriate to work duties for the pursuit of individual, unit, and institutional success.
Stay current on project management and video trends.
Other duties as assigned (5%)
Qualifications
Required:
BA/BS degree in communications, journalism, marketing, art or related field plus at least two years of experience OR a combination of related education and work experience to equal at least six years Skilled at creative storytelling and use of innovative techniques.
Proven experience using Adobe Premiere Pro to edit, enhance, and finalize video content for various platforms (social media, web, broadcast)
Demonstrated experience as a collaborative storyteller with a proven ability to partner across creative teams to conceptualize and execute compelling narrative-driven video content.
Valid driver's license and ability to travel to on-site video shoots, both within the Twin Cities metro and across the state of Minnesota.
Ability to attend key meetings or events on the Twin Cities campus as necessary.
Ability to lift and carry up to 50 lbs of camera, tripod, and lighting equipment for extended periods.
Preferred:
- Familiarity with Sony production equipment.
- Experience with animation software such as Adobe After Effects.
- Experience with and an interest in use of AI tools in video production.
- Knowledge of animation principles and visual design.
Experience ensuring that video productions meet the highest accessibility standards.
Exceptional project management skills.
Extreme attention to detail.
Familiarity with a higher education setting.
Knowledge of the principles, practices, techniques, technology and standards of video production and shot composition.
Proficient in planning, researching, scripting, blocking, organizing, storyboarding, editing, lighting, and staging video productions.
Skilled in crafting digital video effects.
Ability to stay current on new technologies.
Strong verbal/written communication skills.
Ability to balance multiple tasks and consistently meet deadlines.
Ability to meet deadlines and provide outstanding customer service.
About the Department
The University Marketing Communications department is responsible for raising the profile of the University of Minnesota and promoting University initiatives, education, research and community engagement
Pay and Benefits
Pay Range: $68,000 - $71,000; depending on education/qualifications/experience
Time Appointment: 100% Appointment
Position Type: Civil-Service & Non-Faculty Labor Represented Staff
Please visit the Office of Human Resources website for more information regarding benefit eligibility.
The University offers a comprehensive benefits package that includes:
- Competitive wages, paid holidays, and generous time off
- Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
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