Explore the Journal of Business-to-Business Marketing, a leading Sales journal with a 3.2 impact factor. Discover its scope in B2B strategies, submission process, and value for high-impact publications in marketing research.
The Journal of Business-to-Business Marketing stands as a cornerstone in the field of Sales and marketing research, offering a platform for scholars to disseminate groundbreaking insights into business-to-business interactions. Established as a key resource, this journal focuses on the complexities of B2B relationships, sales strategies, and market dynamics that drive organizational success. Researchers are drawn to its rigorous peer-review process, which ensures that only the most innovative and empirically sound studies see publication. With a commitment to advancing theoretical and practical knowledge, the journal bridges academia and industry, making it an ideal choice for those aiming to influence both scholarly discourse and real-world applications.
Publishing in the Journal of Business-to-Business Marketing elevates a researcher's profile due to its established reputation within the Sales discipline. The journal's emphasis on interdisciplinary approaches allows contributions from marketing, management, and economics, fostering a rich dialogue on topics like buyer-seller dynamics, supply chain marketing, and digital transformation in B2B contexts. Its global readership, spanning academics, practitioners, and policymakers, amplifies the reach of published work. For early-career researchers, securing a spot here signals expertise and opens doors to collaborations and funding opportunities. The journal's adherence to ethical standards and transparency in editorial practices further enhances its appeal, providing assurance of fair evaluation.
Delving deeper, the Journal of Business-to-Business Marketing has evolved to address contemporary challenges, such as sustainable B2B practices and the impact of AI on sales processes. This adaptability ensures relevance in a rapidly changing business landscape. Metrics like its CiteScore of 5.9 underscore the quality and citation potential of its articles, making it a strategic choice for building a robust publication record. As researchers navigate competitive academic environments, this journal offers a pathway to visibility and impact. To explore related academic opportunities, consider browsing higher education jobs in marketing or checking the academic calendar for upcoming deadlines.
The Journal of Business-to-Business Marketing was launched in 1994 by Taylor & Francis, filling a critical gap in the literature on industrial and organizational marketing. Initially focused on foundational B2B theories, it has grown into a vital outlet for empirical and conceptual work. Over the decades, it has chronicled shifts from traditional sales models to modern digital ecosystems, reflecting broader economic trends. Key milestones include special issues on global B2B networks and relationship marketing, which have shaped the discipline. Today, it remains a quarterly publication, welcoming submissions that push boundaries in Sales research.
The journal encompasses a broad spectrum of topics within business-to-business marketing, emphasizing practical and theoretical advancements. Core areas include sales management, buyer behavior in industrial settings, and strategic alliances. It prioritizes studies that offer actionable insights for businesses while contributing to academic knowledge.
| Discipline | Description |
|---|---|
| Sales | Strategies for B2B sales teams, negotiation tactics, and performance metrics. |
| Marketing | B2B market analysis, branding in industrial contexts, and customer relationship management. |
| Business Administration | Supply chain dynamics, organizational buying processes, and inter-firm collaborations. |
| Economics | Market structures, pricing models, and economic impacts of B2B transactions. |
Performance indicators highlight the journal's standing in the Sales and marketing fields. These metrics, sourced from Clarivate and Scopus, demonstrate its influence and selectivity.
| Metric | Value | Source |
|---|---|---|
| Impact Factor | 3.2 (2022) | Clarivate JCR |
| CiteScore | 5.9 | Scopus |
| Acceptance Rate | 20-25% | Publisher Data |
| h-Index | 45 | Scopus |
| Average Review Time | 3-4 months | Publisher |
The Journal of Business-to-Business Marketing is indexed in major databases, ensuring wide discoverability. It appears in Web of Science, Scopus, and ABI/INFORM, facilitating citations and accessibility for global researchers. Additional coverage includes EBSCO and ProQuest, supporting comprehensive literature searches in Sales studies. For verification, visit the official journal homepage or Scopus.
As a hybrid journal, it offers both subscription-based and open access options through Taylor & Francis. Authors can publish traditionally or pay an Article Processing Charge (APC) for immediate open access. The APC is approximately $3,000, with discounts available for certain institutions via agreements. Sherpa/RoMEO classifies it as green archiving compliant, allowing preprint deposits. This flexibility accommodates diverse researcher needs in the Sales domain.
Submissions are handled via the ScholarOne platform, requiring original, unpublished work formatted per journal guidelines. Manuscripts should be 6,000-8,000 words, with abstracts under 200 words. Ethical compliance, including IRB approval for human subjects, is mandatory. Reviewers assess novelty, methodology, and relevance to B2B marketing. For detailed instructions, access the submission portal. Researchers preparing submissions might find value in PhD programs in marketing.
The editorial team comprises experts from leading institutions worldwide. Editor-in-Chief Dr. Robert W. Palmatier from the University of Washington brings deep expertise in B2B relationships. Associate editors specialize in sales analytics and international marketing, ensuring balanced oversight. Their diverse backgrounds enhance the journal's global perspective on Sales research.
Publishing here offers unparalleled exposure in the Sales field, with articles frequently cited in policy reports and industry analyses. The journal's focus on high-quality, impactful research aligns with tenure and promotion criteria. It also provides rapid dissemination options, aiding timely contributions to ongoing debates in B2B marketing.
This journal distinguishes itself through its niche B2B emphasis compared to broader marketing outlets.
| Journal | Impact Factor | Focus | Publisher |
|---|---|---|---|
| Journal of Business-to-Business Marketing | 3.2 | B2B Sales & Marketing | Taylor & Francis |
| Industrial Marketing Management | 8.3 | Industrial Strategies | Elsevier |
| Journal of Marketing | 18.4 | General Marketing | AMA |
| Journal of Personal Selling & Sales Management | 2.8 | Sales Management | Taylor & Francis |
To maximize chances, align your work with current calls, such as those on digital B2B innovations. Use robust quantitative methods and real-world data. Engage with recent issues for contextual fit. Networking via academic conferences in marketing can provide feedback. Finally, proofread meticulously and seek peer input before submitting to the Journal of Business-to-Business Marketing.