Why Researchers Choose Journal of Business & Industrial Marketing for High-Impact Publications
The Journal of Business & Industrial Marketing has established itself as a cornerstone in the field of sales and business-to-business (B2B) research since its inception in 1986. Published by Emerald Publishing, this quarterly journal focuses on advancing theoretical and practical insights into industrial marketing dynamics, sales management, and relationship marketing. Researchers are drawn to its rigorous peer-review process, which ensures high-quality publications that influence both academia and industry. With a commitment to interdisciplinary approaches, the journal bridges marketing, management, and economics, making it a vital resource for scholars exploring complex B2B ecosystems.
One key attraction is the journal's emphasis on empirical studies that address real-world challenges, such as supply chain innovations, buyer-seller interactions, and digital transformation in sales. Its international editorial board, comprising experts from leading institutions worldwide, fosters diverse perspectives and elevates the journal's global reputation. For early-career researchers, publishing here provides a platform to gain recognition, as evidenced by its consistent ranking in top quartile categories in business and management. The journal's hybrid open access model allows authors to reach broader audiences, enhancing citation potential and career advancement.
Moreover, the Journal of Business & Industrial Marketing prioritizes actionable research that informs marketing strategies in industrial sectors. Topics like customer value creation, sales force effectiveness, and network theory are recurrent themes, appealing to professionals in consulting and corporate roles. Its alignment with emerging trends, such as sustainable B2B practices and AI in sales, positions it as forward-thinking. Researchers benefit from clear submission guidelines that streamline the process, from initial manuscript preparation to revisions. The journal's prestige is underscored by its inclusion in major indexing services, ensuring discoverability.
As the landscape of academic publishing evolves, this journal remains a top choice for those aiming to contribute to sales scholarship. Its impact extends beyond citations, influencing policy and practice in industrial markets. To explore opportunities in academic careers, consider browsing marketing faculty positions or checking the academic calendar for deadlines.
Overview & History
The Journal of Business & Industrial Marketing was founded in 1986 by Emerald Publishing to address the growing need for specialized research in B2B marketing. Initially focusing on industrial sales techniques, it has expanded to encompass broader themes like global supply chains and digital marketing strategies. Over nearly four decades, it has published thousands of articles, shaping the discourse in sales management. Key milestones include its adoption of online submission systems in the early 2000s and the introduction of open access options in 2015, reflecting adaptations to digital scholarship. Today, it serves as a bridge between theoretical frameworks and practical applications, with a circulation that reaches academics, practitioners, and policymakers across continents.
Scope and Disciplines Covered
| Discipline | Description |
|---|---|
| Sales Management | Strategies for sales teams, performance metrics, and customer relationship building in B2B contexts. |
| Industrial Marketing | B2B marketing models, buyer behavior, and value propositions in manufacturing and service industries. |
| Business-to-Business (B2B) | Network analysis, supply chain dynamics, and inter-organizational relationships. |
| Marketing Strategy | Innovation in pricing, distribution, and promotion tailored to industrial sectors. |
| Relationship Marketing | Long-term partnerships, trust-building, and CRM in business environments. |
These disciplines highlight the journal's focus on practical and theoretical advancements in sales and industrial marketing.
Key Journal Metrics
| Metric | Value | Source |
|---|---|---|
| Impact Factor | 7.4 | Clarivate JCR 2023 |
| CiteScore | 12.5 | Scopus 2023 |
| h-Index | 102 | Scopus |
| Acceptance Rate | Not publicly disclosed | N/A |
| Average Citations per Article | 15.2 | Scopus |
These metrics demonstrate the journal's influence and selectivity in the business field.
Indexing and Abstracting
The Journal of Business & Industrial Marketing is indexed in prestigious databases including Scopus, Web of Science (Social Sciences Citation Index), ABI/INFORM, and EBSCOhost. This ensures wide visibility for published works. Researchers can access abstracts via the official journal homepage, Scopus, or Clarivate's Web of Science. Additional coverage in Google Scholar and ProQuest enhances discoverability for global audiences.
Publication Model and Fees
As a hybrid journal, it offers traditional subscription access alongside open access options. The Article Processing Charge (APC) for gold open access is approximately $3,150 USD, waivable under certain conditions for authors from low-income countries. Subscriptions are managed through Emerald's platform, with institutional access widely available. This model balances accessibility with sustainability, allowing authors to choose based on funding availability.
Submission Process and Guidelines
Submissions are handled via the ScholarOne platform on the official journal site. Manuscripts should be 6,000–8,000 words, double-anonymized for review. Guidelines emphasize originality, methodological rigor, and relevance to B2B themes. Initial screening takes 2–4 weeks, followed by peer review averaging 90 days. Revisions are common, with clear feedback provided. For detailed instructions, visit the submission portal linked from the homepage.
Editorial Board Highlights
The editorial team is led by Editor-in-Chief Prof. Wesley J. Johnston from Georgia State University, a renowned expert in sales research. Associate editors include specialists from the UK, USA, and Australia, ensuring diverse oversight. Board members hail from top institutions like Harvard Business School and the University of Manchester, bringing credibility and international flavor to the review process.
Why Publish in Journal of Business & Industrial Marketing?
Publishing here amplifies research impact through high visibility and citation rates. It targets an audience of academics and industry leaders, fostering collaborations. The journal's focus on sales and industrial marketing fills a niche, distinguishing it from general marketing outlets. Authors gain prestige from its Q1 ranking, aiding tenure and funding pursuits. Additionally, it supports emerging scholars via special issues on timely topics like digital sales transformation.
Comparison with Similar Journals
| Journal | Impact Factor | Focus | Publisher |
|---|---|---|---|
| Journal of Business & Industrial Marketing | 7.4 | B2B sales and industrial strategies | Emerald |
| Industrial Marketing Management | 8.3 | Broad industrial marketing | Elsevier |
| Journal of Marketing | 14.0 | General marketing theory | AMA |
| Journal of Personal Selling & Sales Management | 3.8 | Sales force focus | Taylor & Francis |
| European Journal of Marketing | 3.6 | International marketing | Emerald |
This comparison shows the journal's competitive edge in B2B specificity and metrics.
Researcher Tips for Successful Submission
- Align your work closely with B2B themes, emphasizing empirical evidence.
- Use clear, concise language; avoid jargon unless defined.
- Incorporate interdisciplinary angles, like economics in sales models.
- Check for originality via plagiarism tools before submission.
- Engage with recent articles for contextual relevance.
- Prepare for multiple revision rounds by addressing reviewer comments thoroughly.
- Leverage Rate My Professor for networking with potential collaborators.
To stay updated on academic opportunities, explore business faculty jobs or the academic calendar.