Journal of Consumer Research – Communications, Marketing, and Public Affairs Journal Guide for Researchers

Why Researchers Choose Journal of Consumer Research for High-Impact Publications

The Journal of Consumer Research stands as a premier interdisciplinary journal dedicated to advancing the understanding of consumer behavior. Established in 1974, it bridges fields like marketing, psychology, sociology, and economics to explore how consumers make decisions, interact with markets, and influence society. Researchers value its rigorous peer-review process and commitment to theoretical innovation, making it a top choice for publishing groundbreaking work. With a focus on empirical and conceptual contributions, the journal publishes articles that challenge conventional wisdom and provide actionable insights for academics and practitioners alike.

Its influence extends beyond academia, informing policy, business strategies, and cultural analyses. The journal's broad scope encompasses topics from digital consumption patterns to ethical marketing practices, ensuring relevance in an evolving global landscape. For scholars in communications, marketing, and public affairs, submitting to the Journal of Consumer Research means joining a legacy of influential research that shapes the field. The publication's high citation rates underscore its role in driving scholarly discourse.

Whether investigating sustainable consumption or the psychology of branding, contributors find a platform that amplifies their voice. The journal's editorial team prioritizes originality and methodological soundness, fostering a community of excellence. As consumer dynamics shift with technology and globalization, the Journal of Consumer Research remains at the forefront, offering opportunities for researchers to contribute to pivotal conversations. To explore career-enhancing publications, consider browsing marketing faculty positions or checking the academic calendar for deadlines.

Overview & History

The Journal of Consumer Research was founded in 1974 by the University of Chicago Press, later moving to Oxford University Press in 2003. It emerged from a need for a dedicated outlet for consumer studies, filling a gap in interdisciplinary scholarship. Over the decades, it has evolved to reflect changes in consumer landscapes, from post-war economics to digital eras. Key milestones include special issues on emerging topics like neuromarketing and sustainability, which have solidified its reputation.

Today, it is published bimonthly, with a global readership spanning over 100 countries. The journal's history of innovation is evident in its adaptation to open access trends while maintaining hybrid models. Researchers appreciate its consistent quality, with each volume featuring diverse perspectives that enrich the field of communications, marketing, and public affairs.

Scope and Disciplines Covered

The Journal of Consumer Research covers a wide array of topics centered on consumer behavior and its implications. It welcomes submissions that integrate insights from multiple disciplines, emphasizing theoretical depth and empirical rigor.

This interdisciplinary approach ensures comprehensive coverage, making it essential for researchers in related fields.

Key Journal Metrics

These metrics highlight the journal's influence and selectivity, attracting top-tier submissions.

Indexing and Abstracting

The Journal of Consumer Research is indexed in major databases including Clarivate Web of Science, Scopus, ABI/INFORM, and PsycINFO. This ensures wide visibility and accessibility for researchers worldwide. Abstracting services like EBSCO and ProQuest further amplify its reach, facilitating citations and collaborations in communications, marketing, and public affairs.

Publication Model and Fees

As a hybrid journal, it offers both subscription-based and open access options. Authors can publish under a traditional model or choose gold open access with an Article Processing Charge (APC) of $4,500 USD. Oxford University Press provides waivers for corresponding authors from low-income countries. This flexibility supports diverse researchers while maintaining high standards.

Submission Process and Guidelines

Submissions are handled via the ScholarOne platform at ScholarOne. Manuscripts should be original, anonymized for double-blind review, and formatted per the journal's guidelines: up to 50 pages including references, using APA style. Initial reviews take about 3 months, with revisions encouraged for strong submissions. Detailed instructions are available on the official site.

Editorial Board Highlights

The editorial team includes renowned scholars such as Co-Editors Amna Kirmani (University of Maryland) and others from top institutions like Wharton and Stanford. Their expertise in consumer psychology and marketing ensures balanced, insightful reviews. The board's diversity reflects the journal's global scope, enhancing its credibility in public affairs and interdisciplinary research.

Why Publish in Journal of Consumer Research?

Publishing here elevates a researcher's profile due to the journal's prestige and high visibility. It offers rapid dissemination of ideas, networking opportunities, and career advancement. For those in communications and marketing, it provides a platform to influence policy and practice. The rigorous process hones manuscripts, increasing their long-term impact.

Comparison with Similar Journals

The Journal of Consumer Research excels in interdisciplinary breadth, distinguishing it from more specialized peers.

Researcher Tips for Successful Submission

To succeed, focus on novelty and robust methods. Clearly articulate theoretical contributions and implications for consumer behavior. Engage with recent literature and consider interdisciplinary angles. Proofread meticulously and seek feedback before submission. For career support, visit Rate My Professor or explore consumer behavior roles. Patience is key, as the process refines work for maximum impact.