Why Researchers Choose Journal of Nonprofit & Public Sector Marketing for High-Impact Publications
The Journal of Nonprofit & Public Sector Marketing stands as a cornerstone for scholars investigating marketing strategies within nonprofit organizations and public sector entities. Established in 1993, this peer-reviewed publication has evolved into a vital resource for advancing knowledge in areas such as fundraising techniques, social marketing campaigns, and public policy communications. Researchers are drawn to its rigorous editorial standards and commitment to disseminating innovative research that bridges theory and practice in nonprofit and public marketing domains.
With a focus on practical applications, the journal publishes articles that explore how marketing principles can enhance organizational effectiveness in resource-constrained environments. Topics range from donor behavior analysis to digital marketing for public services, making it indispensable for academics and practitioners alike. Its international scope ensures diverse perspectives, including case studies from global contexts that highlight cultural nuances in nonprofit operations.
The journal's reputation for quality is underscored by its inclusion in major indexing services, providing visibility to a wide audience. Authors benefit from detailed feedback during the peer-review process, which often leads to stronger manuscripts. For those in development and fundraising, publishing here offers opportunities to influence policy and practice, as articles frequently inform real-world strategies for engaging stakeholders and securing funding.
Moreover, the journal emphasizes interdisciplinary approaches, integrating insights from marketing, sociology, and public administration. This holistic view appeals to researchers seeking to address complex societal challenges through evidence-based marketing solutions. As nonprofit sectors grow worldwide, the demand for such specialized research intensifies, positioning the Journal of Nonprofit & Public Sector Marketing as a go-to outlet for cutting-edge contributions.
To explore career opportunities in academia that align with this field, visit our higher education jobs section. For planning your research timeline, check the academic calendar.
Overview & History
The Journal of Nonprofit & Public Sector Marketing was launched in 1993 by Taylor & Francis, filling a critical gap in marketing literature dedicated to nonprofit and public sectors. Initially focused on U.S.-centric studies, it quickly expanded to include international submissions, reflecting the global rise of nonprofit organizations. Over three decades, it has published over 500 articles, chronicling shifts from traditional fundraising to digital-era strategies.
Key milestones include special issues on social marketing in the early 2000s and recent emphases on sustainable development goals. The journal's evolution mirrors broader trends, such as the integration of data analytics in public sector communications. Today, it serves as a platform for emerging scholars and established experts to debate the role of marketing in achieving social impact.
Scope and Disciplines Covered
The journal encompasses a wide array of topics within nonprofit and public sector marketing. Core areas include fundraising strategies, brand management for charities, and public service announcements. It welcomes empirical studies, theoretical models, and practitioner-oriented pieces that advance understanding of stakeholder engagement.
| Discipline | Description |
|---|---|
| Development and Fundraising | Strategies for donor acquisition, retention, and major gift solicitation in nonprofits. |
| Social Marketing | Campaigns promoting behavioral change for public health and environmental issues. |
| Public Sector Communications | Marketing approaches for government services and policy advocacy. |
| Nonprofit Brand Management | Building and sustaining organizational identity in competitive landscapes. |
| Digital and Social Media Marketing | Leveraging online tools for outreach in resource-limited settings. |
These disciplines ensure comprehensive coverage, appealing to researchers in marketing, public administration, and social sciences.
Key Journal Metrics
| Metric | Value | Source |
|---|---|---|
| Impact Factor (2022) | 2.3 | Clarivate Journal Citation Reports |
| 5-Year Impact Factor | 2.8 | Clarivate JCR |
| CiteScore | 4.2 | Scopus |
| h-Index | 35 | Scopus |
| Acceptance Rate | Not publicly disclosed | N/A |
These metrics highlight the journal's influence and selectivity in the field.
Indexing and Abstracting
The Journal of Nonprofit & Public Sector Marketing is indexed in prestigious databases such as Scopus, Web of Science (Social Sciences Citation Index), and EBSCOhost. It is also abstracted in ProQuest and Google Scholar, ensuring broad discoverability. For public access, articles appear in DOAJ-eligible formats where applicable, though as a subscription-based journal, full texts require institutional access or purchase.
Researchers can access abstracts via the official site: Taylor & Francis Online. Additional indexing includes PsycINFO for behavioral aspects and CAB Abstracts for development-focused content.
Publication Model and Fees
Operating as a hybrid journal, it offers both subscription access and open access options. Authors can publish traditionally with no fees, or choose gold open access with an Article Processing Charge (APC) of $2,990 USD. Waivers are available for corresponding authors from low-income countries via Research4Life initiatives. Page charges do not apply, but color figures incur extra costs unless essential.
This model balances accessibility with sustainability, allowing wide dissemination without compromising quality.
Submission Process and Guidelines
Submissions are handled through the ScholarOne Manuscripts platform on the journal's homepage. Authors must adhere to APA style, with manuscripts limited to 8,000 words. Initial checks ensure originality via iThenticate, followed by double-anonymized peer review. Average time from submission to first decision is 8-10 weeks.
Guidelines emphasize clear implications for practice. For detailed instructions, visit the official submission portal. Ethical standards follow COPE guidelines.
Editorial Board Highlights
The editorial team comprises experts from leading institutions. Editor-in-Chief Dr. Renee Dawn Gosline (MIT Sloan) brings insights from consumer behavior. Associate Editors include specialists in fundraising from universities in the US and UK. The board's diversity spans continents, ensuring global relevance. Notable members have published in top journals like Journal of Marketing, enhancing credibility.
Why Publish in Journal of Nonprofit & Public Sector Marketing?
Publishing here elevates visibility in a niche yet growing field. With a solid impact factor, articles gain citations from interdisciplinary audiences. The journal's focus on actionable research appeals to policymakers and practitioners, amplifying real-world impact. Authors receive supportive reviews that refine work, and the prestige aids career progression. For academics in development and fundraising, it offers a targeted outlet over general marketing journals.
Internal links: Explore PhD programs in marketing or rate my professor for networking.
Comparison with Similar Journals
| Journal | Impact Factor | Focus | Publisher |
|---|---|---|---|
| Journal of Nonprofit & Public Sector Marketing | 2.3 | Marketing in nonprofits/public sector | Taylor & Francis |
| Nonprofit Management and Leadership | 2.1 | Broader nonprofit leadership | Wiley |
| International Journal of Nonprofit and Voluntary Sector Marketing | 1.8 | Global nonprofit marketing | Wiley |
| Public Administration Review | 5.2 | General public admin, less marketing | Wiley |
| Social Marketing Quarterly | 1.5 | Social change campaigns | SAGE |
This comparison shows its competitive edge in specialized marketing content.
Researcher Tips for Successful Submission
- Align your work closely with the journal's scope, emphasizing practical implications.
- Use robust methodologies, such as mixed methods for fundraising studies.
- Cite recent articles to demonstrate engagement with the field.
- Seek feedback from colleagues before submitting.
- Prepare for revisions by addressing reviewer comments thoroughly.
For submission support, see academic advising resources. Track deadlines with our academic calendar.