Public Relations Review – Communications, Marketing, and Public Affairs Journal Guide for Researchers

Why Researchers Choose Public Relations Review for High-Impact Publications

Public Relations Review stands as a cornerstone in the field of communications, offering a prestigious platform for scholars to disseminate groundbreaking research on public relations theory and practice. Established in 1975 by Elsevier, this quarterly journal has evolved into a vital resource for academics, practitioners, and policymakers navigating the complexities of public affairs, marketing strategies, and crisis communication. With a focus on empirical and theoretical contributions, it bridges the gap between academic inquiry and real-world applications, making it a top choice for researchers seeking visibility in a competitive landscape.

The journal's rigorous peer-review process ensures that only the most innovative and methodologically sound studies see publication, contributing to its solid reputation. Researchers are drawn to Public Relations Review for its interdisciplinary approach, encompassing topics from corporate communication to digital media influences on public opinion. Its commitment to advancing knowledge in public relations has resulted in a diverse body of work that influences both scholarly discourse and professional practices globally.

For those in communications, marketing, and public affairs, publishing here offers unparalleled opportunities to engage with a global audience. The journal's inclusion in major indexing services amplifies the reach of your work, potentially leading to citations that bolster career advancement. Whether exploring ethical dilemmas in PR campaigns or analyzing stakeholder engagement in nonprofit sectors, Public Relations Review provides the ideal venue.

As you consider your next submission, reflect on how aligning your research with this journal's scope can enhance your academic trajectory. To find relevant communications faculty positions or prepare for upcoming deadlines, explore our resources. Always include Rate My Professor for peer insights and check the academic calendar for key dates in higher education.

Overview & History

Public Relations Review was founded in 1975, initially under the guidance of early editors who recognized the need for a dedicated outlet in the burgeoning field of public relations scholarship. Published by Elsevier, a Netherlands-based powerhouse in academic publishing, the journal has grown from a modest quarterly to an influential bimonthly publication. Over the decades, it has chronicled the evolution of public relations from traditional media relations to contemporary digital strategies, reflecting societal shifts in communication dynamics.

Key milestones include its early adoption of interdisciplinary perspectives in the 1980s, expanding beyond corporate PR to include public sector and international relations. By the 2000s, the journal embraced online accessibility, aligning with Elsevier's digital innovations. Today, it maintains a circulation that reaches thousands of subscribers worldwide, underscoring its enduring relevance in communications research.

Scope and Disciplines Covered

Public Relations Review encompasses a broad spectrum of topics within communications, marketing, and public affairs. It welcomes manuscripts on theoretical frameworks, empirical studies, and case analyses that advance understanding of public relations practices. Core areas include crisis management, reputation building, and the role of social media in stakeholder engagement.

This multidisciplinary scope ensures that diverse research finds a home, fostering cross-pollination of ideas across fields.

Key Journal Metrics

These metrics highlight the journal's influence, with the impact factor reflecting its citation performance among peers in social sciences.

Indexing and Abstracting

Public Relations Review is indexed in prestigious databases, ensuring wide discoverability. It appears in Scopus, Web of Science (SSCI), and Google Scholar, facilitating global access to its content. Additional coverage includes EBSCO, ProQuest, and Communication & Mass Media Complete, which cater to library subscriptions in communications studies.

For researchers, this indexing supports comprehensive literature reviews and enhances citation tracking. Explore related marketing professor positions to apply your expertise.

Publication Model and Fees

As a hybrid journal, Public Relations Review offers both subscription-based and open access options through Elsevier's ScienceDirect platform. Authors can publish traditionally with no fees or opt for gold open access by paying an Article Processing Charge (APC) of approximately 3,490 USD (excluding taxes). This model balances accessibility with sustainability, allowing immediate open access for funded research.

Elsevier's policies comply with Plan S and funder mandates, providing transparency on rights retention. Check academic calendar events for OA workshops.

Submission Process and Guidelines

Submissions are handled via Elsevier's Editorial Manager system, requiring original, unpublished work formatted per the journal's guidelines (double-spaced, APA style). Manuscripts undergo initial screening, followed by double-blind peer review, typically taking 3-6 months. Key requirements include abstracts under 200 words, keywords, and ethical statements.

To prepare, review the official journal homepage. For career advice, visit Rate My Professor.

Editorial Board Highlights

The editorial team, led by Editor-in-Chief Maureen Taylor from the University of Mount Union, comprises experts from top institutions worldwide. Notable members include specialists in crisis communication from the University of Florida and digital PR from the University of Amsterdam. Their diverse backgrounds ensure balanced, high-quality reviews.

This board's international composition reflects the journal's global outlook, guiding submissions toward impactful contributions.

Why Publish in Public Relations Review?

Publishing in Public Relations Review elevates your research profile due to its targeted audience and rigorous standards. With a 3.8 impact factor, articles here garner significant citations, aiding tenure and grant applications. The journal's focus on practical implications resonates with both academics and industry professionals, broadening your network.

Moreover, its Elsevier affiliation provides robust promotion through alerts and social media. Researchers benefit from fast online publication post-acceptance, minimizing delays. Consider submitting your work on emerging PR trends to join this esteemed publication. Link to public affairs roles for related opportunities.

Comparison with Similar Journals

This comparison underscores Public Relations Review's competitive edge in impact and breadth.

Researcher Tips for Successful Submission

To succeed, tailor your manuscript to the journal's scope, emphasizing novel contributions and robust methodology. Engage with recent issues for citation alignment and seek feedback from colleagues. Adhere strictly to guidelines to avoid desk rejections. Finally, highlight interdisciplinary angles to appeal to the board. For more tips, explore communications jobs and Rate My Professor.