Course Overview

The Advertising program at Boston University is designed to prepare students for dynamic careers in the fast-paced advertising industry. Offered through the College of Communication, the program focuses on developing skills in creative strategy, media planning, digital marketing, and brand communication. Students engage in hands-on projects, learning to craft compelling campaigns across traditional and digital platforms.

Unique Features

A distinguishing aspect of this program is its emphasis on real-world experience through internships and partnerships with leading advertising agencies in Boston and beyond. Students also benefit from access to state-of-the-art media labs and opportunities to work on live client briefs.

Career Prospects

Graduates are well-equipped to enter roles in advertising, marketing, and related fields. The program’s strong industry connections and practical focus contribute to high employability in competitive markets.

Key Faculty and Staff

The program is supported by experienced faculty with backgrounds in advertising and media, though specific names are subject to change and can be verified through the university’s official directory.

Facilities and Partnerships

Students have access to cutting-edge facilities within the College of Communication, including digital production studios and media research labs. The university maintains partnerships with prominent advertising firms, offering networking and internship opportunities.