Course Overview

The Marketing program at Boston University is designed to equip students with the skills and knowledge to understand consumer behavior, develop strategic marketing plans, and leverage digital tools for effective brand communication. Offered through the Questrom School of Business, the program emphasizes real-world application through case studies, internships, and collaborative projects. Unique features include a focus on data-driven decision-making and access to cutting-edge marketing technologies.

Career Prospects

Graduates of this program are prepared for dynamic roles in advertising, brand management, market research, and digital marketing. The curriculum fosters analytical and creative skills, positioning students for success in a competitive global marketplace.

Key Faculty and Staff

While specific faculty names for the Marketing program are subject to change, the Questrom School of Business is home to renowned professors with expertise in consumer insights, digital marketing, and strategic branding. Faculty often engage in industry research and consulting, bringing current trends into the classroom.

Unique Facilities and Partnerships

Students benefit from access to state-of-the-art facilities at the Questrom School, including collaborative learning spaces and technology labs for marketing analytics. The university maintains strong partnerships with leading companies, offering networking opportunities and internship placements in the vibrant Boston business hub.