Course Overview

The Fashion Marketing and Ret Retailing program at Heriot-Watt University is designed to equip students with the skills and knowledge to succeed in the dynamic fashion industry. This course focuses on the integration of marketing, branding, and retailing strategies specific to fashion, combining creative and business elements. Unique features include a strong emphasis on industry trends, consumer behavior, and sustainable practices within the fashion sector.

Career Prospects

Graduates of this program are prepared for diverse roles in the fashion industry, with opportunities in marketing, brand management, and retail operations. The curriculum is tailored to develop skills in market analysis, digital marketing, and strategic planning, ensuring graduates are well-positioned for competitive roles globally.

Key Faculty and Staff

While specific faculty names are not publicly listed for this program, the course is delivered by experienced academics and industry professionals within the School of Social Sciences, specializing in business and fashion studies.

Unique Facilities and Partnerships

Students benefit from access to specialized resources at the university’s campus, including design labs and industry-standard software for fashion marketing. The program also maintains strong links with fashion brands and retailers, offering opportunities for placements and live projects with leading companies in the sector.