Course Overview

The Marketing program at Hofstra University is designed to equip students with the skills and knowledge to excel in the dynamic field of marketing. Offered through the Frank G. Zarb School of Business, the program focuses on core concepts such as consumer behavior, market research, branding, and digital marketing strategies. A unique feature of this program is its emphasis on experiential learning through internships and real-world projects, allowing students to apply theoretical knowledge in practical settings.

Career Prospects

Graduates of the Marketing program are prepared for a variety of roles in industries such as advertising, retail, digital media, and corporate marketing. The curriculum is tailored to develop analytical and creative skills, ensuring students are competitive in a fast-evolving job market.

Key Faculty and Staff

While specific faculty names are subject to change, the program is supported by experienced professors within the Zarb School of Business who specialize in marketing, consumer psychology, and business analytics. Faculty often bring industry experience to the classroom, enhancing the learning experience.

Unique Facilities and Partnerships

Students have access to state-of-the-art facilities, including the Martin B. Greenberg Trading Room for market analysis and simulation. Hofstra also maintains strong connections with local and national businesses, facilitating internship opportunities and networking events for marketing students.