Course Overview

The Marketing program at Kennesaw State University is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of marketing. Offered through the Coles College of Business, the program focuses on strategic marketing, consumer behavior, digital marketing, and market research. A unique feature of this program is its emphasis on real-world application through internships and projects with local businesses, providing hands-on experience.

Career Prospects

Graduates of the Marketing program are prepared for diverse roles in advertising, brand management, sales, and digital marketing. The curriculum is tailored to meet industry demands, ensuring students are ready to tackle challenges in both corporate and entrepreneurial environments.

Key Faculty and Staff

While specific faculty names are subject to change, the program is supported by experienced professors within the Coles College of Business who specialize in marketing strategy, consumer insights, and digital trends.

Unique Facilities and Partnerships

The program benefits from partnerships with regional and national companies, offering students networking opportunities and access to cutting-edge marketing tools. The Coles College of Business also provides access to modern facilities, including simulation labs and collaborative spaces for project-based learning.