Course Overview

The Marketing (BS) program at La Sierra University is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of marketing. The curriculum focuses on core concepts such as market research, consumer behavior, branding, and digital marketing strategies. A unique feature of this program is its integration of ethical business practices and a values-based approach, aligning with the university's mission to foster socially responsible leaders.

Career Prospects

Graduates of this program are prepared for a variety of roles in marketing and related fields. They gain skills in strategic planning, data analysis, and communication, making them competitive in industries such as advertising, retail, and corporate business environments.

Key Faculty and Staff

Specific faculty information for the Marketing program is not publicly detailed in accessible sources. However, the School of Business at La Sierra University is known for its dedicated faculty with expertise in various business disciplines.

Unique Facilities and Partnerships

La Sierra University offers access to modern business learning environments and emphasizes experiential learning through internships and networking opportunities with local businesses in California. The university also fosters partnerships that provide students with real-world marketing projects and exposure to industry trends.