Course Overview

The Marketing program at McMurry University is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of marketing. Offered through the School of Business, the program focuses on core concepts such as market research, consumer behavior, branding, and digital marketing strategies. A unique feature of this program is its emphasis on integrating ethical decision-making and real-world applications through case studies and projects.

Career Prospects

Graduates of this program are prepared for diverse roles in advertising, sales, product management, and digital marketing. The curriculum is tailored to develop analytical and creative skills, ensuring students are ready to meet the demands of a competitive business environment.

Key Faculty and Staff

Specific faculty information for the Marketing program is not publicly detailed in available sources. However, the School of Business at McMurry University is staffed by experienced professionals with expertise in various business disciplines.

Unique Facilities and Partnerships

McMurry University offers access to modern business simulation tools and resources through the School of Business. While specific partnerships for the Marketing program are not widely publicized, the university emphasizes experiential learning opportunities, including internships and community engagement projects.