Course Overview

The Marketing (BBA) program at Niagara University is designed to equip students with a comprehensive understanding of marketing principles, consumer behavior, and strategic communication. The curriculum emphasizes hands-on learning through real-world projects, case studies, and internships, preparing students for dynamic roles in the marketing field. Unique features include a focus on digital marketing trends and analytics, reflecting the evolving demands of the industry.

Career Prospects

Graduates of this program are well-prepared for a variety of roles in marketing, advertising, and brand management. The program’s emphasis on practical skills and industry connections helps students secure positions in diverse sectors, including corporate, nonprofit, and entrepreneurial environments.

Key Faculty and Staff

While specific faculty names are not publicly highlighted for this program, the business school at Niagara University is staffed by experienced professors with expertise in marketing and related fields, often bringing industry experience into the classroom.

Unique Facilities and Partnerships

Niagara University offers access to modern business labs and resources for marketing simulations. The university also maintains partnerships with local and regional businesses, providing students with internship opportunities and networking events to build professional connections.