Course Overview

The Marketing (MS, PhD) program at Northwestern University is designed to develop advanced research and analytical skills in the field of marketing. Offered through the Kellogg School of Management, the program emphasizes a deep understanding of consumer behavior, market strategies, and quantitative methods. It prepares students for academic careers, high-level industry roles, and innovative research contributions in marketing.

Unique Features

The program stands out due to its rigorous focus on both theoretical and applied marketing research, with access to cutting-edge resources and a strong emphasis on interdisciplinary collaboration. Students benefit from close mentorship by globally recognized faculty and opportunities to engage with real-world marketing challenges through industry partnerships.

Career Prospects

Graduates of this program are well-positioned for roles in academia as professors or researchers, as well as leadership positions in marketing strategy, consulting, and corporate management. The program’s strong reputation ensures high employability in competitive markets.

Key Faculty and Staff

The program features renowned faculty at the Kellogg School of Management, including experts in consumer insights, branding, and data-driven marketing strategies. Specific faculty names and profiles are available on the university’s official department page.

Unique Facilities and Partnerships

Students have access to state-of-the-art research facilities, including behavioral labs and data analytics centers at Kellogg. The program also benefits from strong ties with leading corporations and marketing firms, offering opportunities for collaborative projects and networking.