Course Overview

The Marketing program at Pace University is designed to equip students with the skills and knowledge needed to excel in the dynamic field of marketing. Offered through the Lubin School of Business, the program focuses on core concepts such as consumer behavior, market research, digital marketing, and brand management. A unique feature of this program is its emphasis on real-world application through internships and projects with industry partners in New York City, a global hub for business and marketing.

Career Prospects

Graduates of the Marketing program are prepared for a variety of roles in advertising, public relations, sales, and digital marketing. The program’s location provides unparalleled access to networking opportunities and career advancement in one of the world’s largest business markets.

Key Faculty and Staff

While specific faculty names are subject to change, the Lubin School of Business is known for its experienced professors who bring industry expertise into the classroom, often with backgrounds in marketing strategy and analytics.

Unique Facilities and Partnerships

Students benefit from Pace University’s proximity to major corporations and marketing agencies in New York City, facilitating strong industry connections. The university also offers access to modern facilities and resources through the Lubin School, including simulation labs for marketing campaigns and data analysis tools.