Course Overview

The Marketing program at Penn State is designed to equip students with the skills and knowledge needed to excel in the dynamic field of marketing. Offered through the Smeal College of Business, the program focuses on understanding consumer behavior, developing strategic marketing plans, and leveraging data analytics to drive business decisions. Unique features include a strong emphasis on real-world applications through case studies, internships, and projects with industry partners.

Career Prospects

Graduates of this program are prepared for a variety of roles in marketing, advertising, sales, and brand management. The curriculum's focus on both traditional and digital marketing strategies ensures versatility in a rapidly evolving industry.

Key Faculty and Staff

While specific faculty names are subject to change, the program is supported by experienced professors and industry experts within the Smeal College of Business, many of whom have extensive research and professional backgrounds in marketing.

Unique Facilities and Partnerships

Students have access to cutting-edge resources such as the Center for Digital Marketing and Media, as well as opportunities to engage with industry leaders through the college’s extensive network of corporate partnerships. The program also offers experiential learning through initiatives like the Marketing Association and competitions.