Overview

The Marketing program at Saint Mary's University is offered through the Sobey School of Business as part of the Bachelor of Commerce degree. It focuses on developing skills in consumer behavior, market research, digital marketing, and strategic branding. Objectives include equipping students with analytical tools to understand market dynamics and create effective marketing strategies. Unique features include a mandatory co-operative education program providing paid work experience, international exchange opportunities, and emphasis on ethical and sustainable marketing practices.

Career Prospects

Graduates are prepared for dynamic roles in advertising, sales, public relations, and market analysis. The program's co-op component enhances employability by offering real-world experience, leading to strong job placement in various industries including retail, technology, and consumer goods.

Key Faculty/Staff

The program is supported by faculty with expertise in marketing strategy, consumer insights, and digital innovation, including professors recognized for research in sustainable marketing and global consumer trends.

Unique Facilities and Partnerships

Students have access to the modern facilities of the Sobey School of Business, including computer labs for marketing analytics and simulation software. Partnerships with industry leaders provide guest lectures, case competitions, and internship opportunities with companies in Atlantic Canada and beyond.