Course Overview

The Marketing (BS) program at San Francisco State University is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of marketing. Offered through the Lam Family College of Business, the program focuses on core concepts such as consumer behavior, market research, digital marketing, and strategic planning. Students are prepared to analyze market trends, develop effective campaigns, and understand global business environments.

Unique Features

A distinguishing aspect of this program is its location in San Francisco, a hub for innovation and business, providing students with access to industry leaders and real-world marketing challenges. The curriculum emphasizes hands-on learning through projects, case studies, and opportunities for internships with local and international companies.

Career Prospects

Graduates of this program are well-positioned for roles in advertising, brand management, market analysis, and digital marketing. The program’s focus on practical skills and industry connections enhances employability in a competitive job market.

Key Faculty and Staff

While specific faculty names are subject to change, the marketing department includes experienced professors with expertise in areas such as digital marketing strategies and consumer psychology, many of whom have industry experience.

Facilities and Partnerships

Students benefit from access to modern facilities within the Lam Family College of Business, including collaborative spaces and technology labs. The university maintains strong ties with Bay Area businesses, offering networking events, guest lectures, and internship opportunities with leading firms in technology and marketing.