Course Overview

The Marketing Research (Graduate) program at Southern Illinois University at Edwardsville is designed to equip students with advanced skills in data analysis, consumer behavior, and strategic marketing decision-making. Offered through the School of Business, the program emphasizes both theoretical foundations and practical applications, preparing graduates to design and conduct impactful marketing research in dynamic business environments.

Unique Features

Students benefit from a curriculum that integrates real-world case studies and access to cutting-edge research tools. The program also offers opportunities for hands-on experience through projects with local and regional businesses, fostering practical expertise.

Career Prospects

Graduates are well-prepared for roles in market analysis, consumer insights, and strategic planning across various industries. The program focuses on developing analytical and critical thinking skills, which are highly valued in the competitive marketing field.

Key Faculty and Staff

While specific faculty names for this program are not publicly highlighted in available data, the School of Business at SIUE is known for its experienced professors with expertise in marketing and research methodologies.

Facilities and Partnerships

The university provides access to modern business labs and software for data analysis. Additionally, partnerships with regional businesses offer students practical exposure through internships and collaborative projects.