Course Overview

The Marketing (B.S.) program at State University of New York College at Old Westbury is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of marketing. The curriculum focuses on core concepts such as market research, consumer behavior, branding, and digital marketing strategies. Students are encouraged to develop critical thinking and analytical skills to create effective marketing campaigns and understand global market trends.

Unique Features

A distinguishing aspect of this program is its emphasis on real-world application through case studies and projects. The university offers opportunities for internships with local and regional businesses, providing hands-on experience in the marketing field.

Career Prospects

Graduates of this program are prepared for a variety of roles in marketing, advertising, and sales. The curriculum is tailored to meet the demands of a competitive job market, ensuring students are ready to contribute to organizational success in diverse industries.

Key Faculty and Staff

Specific faculty information for this program is not publicly detailed in accessible sources. However, the School of Business at the university comprises experienced professionals dedicated to student mentorship and industry-relevant education.

Facilities and Partnerships

The university provides access to modern facilities, including computer labs for digital marketing simulations. While specific partnerships for the Marketing program are not extensively documented, the School of Business maintains connections with local businesses for internship and networking opportunities.