Course Overview

The Marketing program at The Ohio State University is designed to equip students with the skills and knowledge to understand consumer behavior, develop strategic marketing plans, and leverage data-driven insights to influence business success. Offered through the Fisher College of Business, the curriculum emphasizes both theoretical foundations and practical applications, including digital marketing, brand management, and market research. Unique features include hands-on projects with real-world clients and access to cutting-edge marketing analytics tools.

Career Prospects

Graduates of this program are prepared for dynamic roles in various industries, including advertising, retail, technology, and consulting. The strong industry connections and career services at the university support high employability, with many students securing positions in leading firms upon graduation.

Key Faculty and Staff

While specific faculty names may vary by semester, the program is supported by experienced professors and industry experts within the Fisher College of Business, many of whom have extensive research and professional backgrounds in marketing strategy and consumer insights.

Unique Facilities and Partnerships

Students benefit from access to state-of-the-art facilities at the Fisher College of Business, including dedicated spaces for collaborative projects and marketing simulations. The program also maintains partnerships with prominent companies, offering internship opportunities and networking events that enhance practical learning.