Course Overview

The Marketing program at the University of Miami is designed to equip students with the skills and knowledge to excel in dynamic, consumer-driven industries. Offered through the Miami Herbert Business School, the curriculum focuses on strategic marketing, consumer behavior, digital marketing, and market research, preparing students to create impactful marketing campaigns and drive business growth. Unique features include a strong emphasis on real-world application through case studies and experiential learning opportunities.

Career Prospects

Graduates of this program are well-positioned for roles in advertising, brand management, market analysis, and digital marketing. The program’s focus on both traditional and emerging marketing trends ensures adaptability in a rapidly evolving field.

Key Faculty and Staff

While specific faculty names are subject to change, the marketing department includes experienced professors with expertise in consumer psychology, data analytics, and global marketing strategies. Faculty often engage in cutting-edge research and industry consulting.

Unique Facilities and Partnerships

Students benefit from access to state-of-the-art facilities at the Miami Herbert Business School, including collaborative learning spaces and technology labs for market simulation and data analysis. The university’s location in a vibrant, international city like Miami provides unparalleled opportunities for internships and networking with leading companies in diverse industries.