Course Overview

The Agricultural Communication and Marketing program at the University of Minnesota Twin Cities is designed to equip students with the skills to effectively communicate agricultural issues and market agricultural products. This interdisciplinary program combines coursework in communication, journalism, and marketing with a strong foundation in agricultural sciences. Students learn to create impactful messages for diverse audiences, develop marketing strategies for agricultural businesses, and address public perceptions of agriculture through media and public relations.

Unique Features

A standout feature of this program is its integration of hands-on learning through projects with real-world agricultural organizations. Students gain practical experience in digital media production, campaign development, and stakeholder engagement. The program also emphasizes sustainability and innovation in agriculture, preparing graduates to tackle contemporary challenges in the field.

Career Prospects

Graduates are well-prepared for roles in agricultural marketing, public relations, media, and advocacy. They often work with agribusinesses, government agencies, non-profits, and media outlets to promote agricultural products and policies. The program’s focus on communication skills ensures versatility in career paths within and beyond agriculture.

Key Faculty and Staff

The program is supported by faculty with expertise in agricultural communication, marketing, and extension education from the College of Food, Agricultural and Natural Resource Sciences. Specific faculty names and profiles are available through the university’s departmental directory for deeper insight into their research and contributions.

Unique Facilities and Partnerships

Students benefit from access to state-of-the-art communication labs and media production facilities at the university. The program maintains strong partnerships with agricultural industries, extension services, and media organizations in Minnesota and beyond, providing opportunities for internships, networking, and applied learning experiences.