Course Overview

The Marketing program at the University of Pittsburgh is designed to equip students with the skills and knowledge to excel in the dynamic field of marketing. Offered through the College of Business Administration, the curriculum focuses on consumer behavior, market research, digital marketing, and strategic brand management. A unique feature of this program is its emphasis on real-world application through case studies, internships, and projects with local and national businesses.

Career Prospects

Graduates of this program are prepared for a variety of roles in marketing, advertising, and sales across industries. The program’s strong industry connections and focus on practical experience enhance employability, with many students securing positions in leading firms upon graduation.

Key Faculty and Staff

While specific faculty names are subject to change, the marketing department includes experienced professors with expertise in digital marketing, consumer psychology, and global market trends. Faculty often engage in cutting-edge research and bring industry insights into the classroom.

Unique Facilities and Partnerships

The University of Pittsburgh offers access to state-of-the-art facilities, including marketing labs equipped with the latest analytics software. The program also benefits from partnerships with prominent companies, providing students with opportunities for internships and networking events.