Course Overview

The Marketing program at the University of Southern California is designed to equip students with a deep understanding of consumer behavior, market research, branding, and digital marketing strategies. Offered through the Marshall School of Business, the curriculum emphasizes both theoretical foundations and practical applications, preparing students to navigate the dynamic global marketplace. Unique features include hands-on projects, case studies, and access to industry-leading tools and technologies.

Career Prospects

Graduates of this program are well-positioned for roles in advertising, brand management, market analysis, and digital marketing. The program’s strong industry connections and location in Los Angeles provide opportunities for internships and networking with top firms in media, entertainment, and technology.

Key Faculty and Staff

The program is supported by distinguished faculty with expertise in consumer psychology, data analytics, and strategic marketing. While specific names are subject to change, the faculty includes award-winning researchers and industry professionals who bring real-world insights into the classroom.

Unique Facilities and Partnerships

Students benefit from access to state-of-the-art facilities at the Marshall School of Business, including dedicated spaces for market research and data analysis. The program also maintains partnerships with leading companies, offering students opportunities for experiential learning and collaboration on real-world marketing challenges.