Course Overview

The Strategic Communication program at the University of Utah is designed to equip students with the skills to craft effective communication strategies across various media platforms. Housed within the Department of Communication, the program focuses on public relations, advertising, and organizational communication, blending theoretical foundations with practical applications. Students engage in real-world projects to develop expertise in audience analysis, message design, and campaign management.

Unique Features

A distinguishing aspect of this program is its emphasis on hands-on learning through internships and partnerships with local and national organizations. Students have opportunities to work on live campaigns, gaining practical experience in strategic messaging and media relations.

Career Prospects

Graduates of this program are prepared for dynamic roles in communication fields, with strong prospects in public relations, marketing, and corporate communications. The curriculum is tailored to meet industry demands, ensuring students are competitive in a rapidly evolving job market.

Key Faculty and Staff

While specific faculty names are subject to change, the Department of Communication includes experienced professors and industry professionals with expertise in strategic communication, media studies, and public relations. Faculty often bring real-world insights into the classroom, enhancing the learning experience.

Facilities and Partnerships

The University of Utah offers access to modern communication labs and media production facilities. The program benefits from collaborations with local businesses and media outlets in Salt Lake City, providing students with networking opportunities and practical exposure.