Marketing at University of Victoria
78/100
Duration: 4 yrs
Tuition: 7,000 CAD
Employment Rate: 98%
Career Outcomes:
Marketing CoordinatorBrand ManagerMarket Research AnalystAdvertising SpecialistDigital Marketing Strategist

Overview of the Marketing Concentration

The Marketing concentration within the Bachelor of Commerce (BCom) program at the University of Victoria emphasizes understanding consumer behavior, strategic market analysis, and innovative branding strategies. Objectives include developing skills in market research, digital marketing, and ethical decision-making in global contexts. Unique features include a mandatory co-operative education (co-op) component for hands-on experience, an international exchange program, and a focus on sustainable and socially responsible marketing practices.

Career Prospects

Graduates are well-prepared for dynamic roles in the marketing field, with strong employability due to the program's co-op integration. Common career paths include positions in advertising, brand management, market research, and digital strategy, often leading to opportunities in multinational corporations, startups, or non-profit organizations.

Key Faculty and Staff

The program is led by experienced faculty in the Peter B. Gustavson School of Business, including experts in consumer psychology and digital innovation, though specific names are not publicly highlighted in general profiles.

Unique Facilities and Partnerships

Students have access to the Gustavson Business Simulation Lab for real-world marketing simulations and benefit from partnerships with industry leaders through the co-op program, including placements at major Canadian firms and international organizations.

Rate This College Course

Your responses are confidential. Please select your institution and course name before rating.

You must be a current student to submit a rating.

You must be to add your submission.

or

If you don't have an account, please  Sign up

Having trouble signing in? Reset Password.

On a scale of 1 to 10, how satisfied are you with your overall experience at this institution?

12345678910

On a scale of 1 to 10, how satisfied are you with your overall experience at this course?

12345678910

On a scale of 1 to 10, how would you rate the quality of the academic programs and courses offered at this institution?

12345678910

On a scale of 1 to 10, how would you rate the quality of teaching and the support you receive from faculty members?

12345678910

On a scale of 1 to 10, how satisfied are you with the support services (e.g., academic advising, career services, mental health resources)?

12345678910

On a scale of 1 to 10, how would you rate the quality of campus facilities (e.g., libraries, labs, recreational spaces, housing)?

12345678910

On a scale of 1 to 10, how well do you feel this course prepares you for your future career or your personal ambitions?

12345678910

On a scale of 1 to 10, how would you rate your experience with campus life and the sense of community at this university?

12345678910

On a scale of 1 to 10, how inclusive and welcoming do you find the university environment for students from diverse backgrounds?

12345678910

On a scale of 1 to 10, how would you rate the value you receive for the cost of attending this course and this institution?

12345678910

On a scale of 1 to 10, how likely are you to recommend this course to a prospective student?

12345678910

On a scale of 1 to 10, how likely are you to recommend this institution to a prospective student?

12345678910
    Marketing at University of Victoria | College Rankings & Reviews