Course Overview

The Marketing program at Virginia Polytechnic Institute and State University (Virginia Tech) is designed to equip students with the skills and knowledge to excel in dynamic business environments. Offered through the Pamplin College of Business, the curriculum focuses on consumer behavior, market research, digital marketing, and strategic planning. A unique feature of this program is its emphasis on experiential learning through real-world projects and internships, ensuring students gain practical insights alongside theoretical foundations.

Career Prospects

Graduates of this program are prepared for diverse roles in the marketing field, with strong demand in industries such as advertising, retail, technology, and consulting. The program’s focus on data-driven decision-making and innovative marketing strategies positions students for success in a competitive job market.

Key Faculty and Staff

While specific faculty names are subject to change, the marketing department at Virginia Tech includes experienced professors and industry professionals who bring a wealth of expertise in areas like branding, digital analytics, and global marketing strategies. Students benefit from mentorship and guidance from faculty actively engaged in research and industry collaboration.

Unique Facilities and Partnerships

Virginia Tech’s Pamplin College of Business offers access to cutting-edge resources, including marketing analytics labs and simulation software for hands-on learning. The university maintains strong partnerships with leading corporations, providing students with networking opportunities, internships, and live case studies to bridge the gap between classroom learning and industry application.