Course Overview

The Public Relations program at Virginia Polytechnic Institute and State University (Virginia Tech) is designed to equip students with the skills to build and maintain positive relationships between organizations and their publics. Offered through the School of Communication, the curriculum emphasizes strategic communication, media relations, crisis management, and digital storytelling. Unique features include hands-on learning through real-world projects and integration of emerging technologies in communication strategies.

Career Prospects

Graduates of this program are prepared for dynamic roles in corporate communications, nonprofit organizations, government agencies, and media industries. The program focuses on developing critical thinking and ethical decision-making, ensuring graduates are ready to navigate complex communication challenges.

Key Faculty and Staff

While specific faculty names are subject to change, the School of Communication at Virginia Tech includes experienced professors and industry professionals with expertise in public relations, media studies, and strategic communication. Students benefit from mentorship by faculty who are active in research and professional practice.

Unique Facilities and Partnerships

Virginia Tech offers access to state-of-the-art media labs and communication studios, providing students with practical experience in content creation and campaign development. The university maintains partnerships with leading organizations and agencies, offering internship opportunities and networking events that connect students with industry leaders.