Rate My Professor Alina Sorescu

Alina Sorescu is a Professor of Marketing and holder of the Paula and Steve Letbetter '70 Chair in Business – Marketing at Mays Business School, Texas A&M University. She also serves as Chancellor EDGES Fellow. Sorescu obtained her B.S. in Mathematics from the University of Bucharest in 1994, Master of Statistics from the University of Florida in 1997, and Ph.D. in Business Administration with a concentration in Marketing from the University of Houston in 2002. Her academic career at Texas A&M University began in 2002 as an Assistant Professor of Marketing. She was promoted to Associate Professor with tenure in 2008, received the Rebecca U. ’74 and William S. Nichols III ’74 Associate Professorship in 2013, and the full Professorship along with the Rebecca U. ’74 and William S. Nichols III ’74 Professorship in 2016, before assuming her current chair in 2017.

Sorescu's research interests encompass innovation, branding, business models, the marketing-finance interface, and marketing strategy through quantitative modeling. Her publications appear in leading journals such as the Journal of Marketing Research, Journal of Marketing, Marketing Science, and the Journal of the Academy of Marketing Science. Notable works include "Brands in the Labor Market: How vertical and horizontal brand differentiation impact pay and Profits through Employee-Brand Matching" (Journal of Marketing Research, 2023, with C. Moorman and N.T. Tavassoli), "Innovation potential, insider sales, and IPO performance: How firms can mitigate the negative effect of insider selling" (Journal of Marketing, 2023, with Z. Cao, R. Song, and A. Chua), "Wedded bliss or tainted love? Stock market reactions to the introduction of cobranded products" (Marketing Science, 2013, with Z. Cao), "Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits" (Journal of Marketing, 2018, with L. Ertekin and M.B. Houston), and "Two centuries of innovations and stock market bubbles" (Marketing Science, 2018, with S.M. Sorescu, W.J. Armstrong, and B. Devoldere). She has garnered prestigious awards including the Ricky W. Griffin Outstanding Research Achievement Award (2014), the 2003 AMA John A. Howard/AMA Doctoral Dissertation Award, the 2003 AMS Mary Kay Doctoral Dissertation Award, multiple outstanding reviewer awards from the Journal of Marketing, and teaching accolades such as the Texas A&M Association of Former Students Distinguished Teaching Awards (2010, 2011) and the Montague Center for Teaching Excellence Scholar Award (2007-2008). Currently, she is Coeditor of the International Journal of Research in Marketing and has served as Associate Editor for several top-tier marketing journals. Her work has profoundly impacted the field by quantifying the value of marketing actions and their effects on firm performance and shareholder value.