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Encourages students to think creatively.
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Helps students unlock their full potential.
Always positive, enthusiastic, and supportive.
I’m grateful for how you challenged us to think critically while still being supportive. Your teaching style helped me grow so much
Alvin Lieberman serves as the Albert Gallatin Memorial Clinical Professor of Business, Professor of Management Practice, and Clinical Professor of Marketing Entrepreneurship and Innovation at New York University’s Leonard N. Stern School of Business. He is also the Executive Director of the Entertainment, Media and Technology Initiative. Earning his B.S. in Labor Relations from Cornell University in 1960 and his M.B.A. in Marketing from New York University in 1963, Professor Lieberman joined NYU Stern in 1996, where he has taught for nearly three decades. In his academic role, he teaches a variety of specialized courses, including The Marketing of Entertainment Industries, Globalization of the Entertainment Industry, The Business of Producing, Sports Marketing, The Craft & Commerce of Cinema: The Cannes Film Festival, Business of Sports Marketing, Entertainment Marketing, and Professional Management: Entertainment and Media. His primary research areas of interest include film festivals and entertainment globalization.
Before entering academia, Lieberman built an extensive career in the marketing and entertainment sectors. He held the position of Executive Vice President at Young & Rubicam’s Direct Response Division, where he managed advertising accounts for numerous Fortune 500 companies. At Simon & Schuster, he advanced from World-Wide Director of Marketing to Executive Vice President of the Silhouette Books division. Additionally, he founded and served as CEO of Grey Entertainment, a marketing company that catered to high-profile clients such as Warner Brothers Studios, ABC Entertainment, News American Corp., Harper Collins Publishers, and various theater and arts organizations. His research specializations encompass marketing innovation, entrepreneurship in entertainment, and global media. Notable publications include The Entertainment Marketing Revolution, which was translated into several languages and selected as the best business book by Fortune Magazine in Argentina, and the second edition of The Definitive Guide to Entertainment Marketing published in 2013. Professor Lieberman was honored as "Media Mentor of the Year" by Variety magazine.
