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About Ana
Ana Valenzuela serves as Professor of Marketing in Business & Economics at Baruch College - CUNY's Zicklin School of Business, specifically in the Allen G. Aaronson Department of Marketing & International Business. Her academic background includes a BBA from Universidad Autónoma de Madrid in 1993, an MBA from Georgetown University in 1995, a PhD in Marketing from Universidad Autónoma de Madrid, and postdoctoral studies at the University of California, Berkeley's Haas School of Business. She began her career at Baruch College as an Assistant Professor, progressing to her current full professorship. Additionally, she has held teaching positions at INSEAD and institutions in China, and maintains an affiliation with ESADE Business School.
Professor Valenzuela's research centers on consumer psychology and interactions with consumer technologies, garnering over 4,200 citations according to Google Scholar. Select publications include "Position-based beliefs: The center-stage effect" published in the Journal of Consumer Psychology (2009), "Brands as Signals: A Cross-Country Validation Study" in the Journal of Marketing, "Consumer Responses to Technology-Mediated Haptic Feedback" in the Journal of Consumer Research (2020), "The effect of anthropomorphized technology failure on the desire to use the technology" in Psychology & Marketing (2022), "How Artificial Intelligence Constrains the Human Experience" in the Journal of the Association for Consumer Research (2024), and "Not all AI is created equal: A meta-analysis revealing drivers of AI avoidance" in the International Journal of Research in Marketing. She has earned awards such as the National Merit Prize for Academic Excellence from the Spanish Ministry of Education (1993) and an Honorable Mention for advising a PhD student in the Cross-cultural Track (2016). Valenzuela contributes to the field as Area Editor for the International Journal of Research in Marketing, Area Coordinator for Marketing and International Business programs, and through teaching doctoral seminars in research methods and marketing management. Her influence extends to public lectures and committee service, including chairing the ACR/Sheth Foundation Dissertation Awards committee.