Rate My Professor Andreawan Honora

Honora's research focuses on digital technology, service management, consumer-brand relationships, and consumer psychology. He examines the influence of digital technologies on consumer and frontline employee behaviors, strategies for businesses to apply these technologies in marketing to achieve better customer outcomes, and their implications for social goals such as health and well-being. His publications feature in leading journals, including Psychology and Marketing, Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Internet Research, and International Journal of Information Management. Key works include "Don’t Humor Me! Customers’ Moral Perceptions Toward Companies’ Humorous Responses in Social Media Service Recovery" (Journal of Business Ethics, 2025), "The dark side of employee-generative AI collaboration in the workplace: An investigation on work alienation and employee expediency" (International Journal of Information Management, 2025), "When social media facilitates the dark side of consumer-human brand relationships: an investigation into social media-induced sleep problems" (Internet Research, 2025), "Gaining customer engagement in social media recovery: the moderating roles of timeliness and personalization" (Internet Research, 2024), and "Strategies and Tools for Electronic Health Records and Physician Workflow Alignment: Protocol for a Scoping Review" (JMIR Research Protocols, 2025).