Makes learning a joyful experience.
Angelica Bahl, Ph.D., is a Professor of Marketing with extensive expertise in Business & Economics. She earned her Ph.D. in Economics with a concentration in Marketing from the G.V. Plekhanov Academy of Economics in Moscow in 1994, a Master of Arts in Economics from the Far-Eastern Institute of Trade in 1986, and a Bachelor of Arts in Economics from the Far-Eastern State Academy of Economics & Management. Beginning her academic career at the Far-Eastern Academy of Economics and Management in Russia, she later served as Marketing Director at the Far-Eastern Commercial Bank from 1997 to 1999. In 2004, Dr. Bahl joined Metropolitan State University of Denver as a Professor in the Department of Marketing, where she teaches a variety of undergraduate and MBA courses, including International Marketing, Marketing Around the Globe, Principles of Marketing, and Marketing Logistics. Since 2013, she has served as a visiting professor at institutions such as the SYMBIOSIS Institute of Management Studies in Pune and Hyderabad, India, and the Far Eastern Federal University in Russia. Additionally, she has consulted for American businesses through the World Trade Center in Denver since 2004 and created the first AI in Business course at her university, incorporating experiential learning activities like company visits and business proposal writing.
Dr. Bahl's research interests encompass international and global marketing, with a focus on Russian and Indian markets, consumer behavior and technology, sustainable and non-sustainable consumer behavior, free trade agreements, intellectual property protection, creativity in business practice, and experiential learning in marketing education. She has authored more than 20 refereed journal articles and conference proceedings, including 'The Effects of Consumer Cultural Values on Ethical Judgment and Performance of Global Brands among Young Consumers' (Journal of Marketing Development and Competitiveness, 2023), 'Personal values and travel social media use among Generation Z' (Consumer Behavior in Tourism and Hospitality, 2023), 'Sustainable and non-sustainable consumer behavior in young adults' (Young Consumers, 2016), 'A Model of Sustainable Consumer Behavior, Personal Development and Attitudes Toward Marketing' (Journal of Marketing Development and Competitiveness, 2022), and 'Creating Consumer Personality Profile by Using 3M Model and Paradoxes of Technology' (Academy of Marketing Studies Journal, 2019). Her work has contributed to understanding cross-cultural consumer dynamics and marketing strategies in technological environments. Dr. Bahl has received the College of Business Dean's Award for Excellence in Teaching and was named the Dean's Faculty Award Winner for Excellence in Teaching in Fall 2025. In 1998, she earned a certificate for her research presentation on 'Marketing in Japanese Corporations' through the intergovernmental program 'Russia and Japan'.