Anish Nagpal

Anish Nagpal is an Associate Professor in Marketing in the Department of Management and Marketing within the Faculty of Business and Economics at the University of Melbourne. He earned a Bachelor's Degree in Mechanical Engineering, a Master's Degree in Economics, and a PhD in Marketing from the University of Houston in July 2005. After completing his doctorate, he joined the University of Melbourne as a Lecturer in the Department of Management and Marketing, advancing to his current role as Associate Professor. He has held positions including Assistant Dean (Graduate Research) for the Faculty of Business and Economics and PhD Co-Director for the department. Nagpal has collaborated on research projects with organizations such as the Australian Red Cross Blood Service and contributed to initiatives like the Melbourne Health and Business Research Hub.

Nagpal's research specializations encompass consumer behaviour, consumer decision-making, framing effects, customisation, decision conflict, and consumer food consumption, with additional interests in consumer psychology, retail, marketing communication, and food decisions. His scholarship appears in leading journals including Journal of Consumer Research, Journal of Retailing, Marketing Letters, Journal of Business Research, and International Journal of Forecasting. Notable publications include 'Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility' (Journal of Consumer Research, 2008), 'Building-Up versus Paring-Down: Consumer Responses to Recommendations When Customizing' (2013), 'The powerful select, the powerless reject: Power's influence in decision strategies' (2013), 'To Choose or to Reject: The Effect of Decision Frame on Food Customization Decisions' (2015), 'Colour correct: The interactive effects of food label nutrient colouring schemes and food category healthiness on health perceptions' (2016), 'What kind of donor are you? Uncovering complexity in donor identity' (2020), and 'Message framing effects on food consumption: A social marketing perspective' (2021). He has presented at conferences such as the Association for Consumer Research, European Marketing Academy Conference, and Society for Consumer Psychology. At the University of Melbourne, Nagpal teaches Marketing Management, International Marketing Management, and Brand Management at undergraduate and postgraduate levels. His work has received around 390 citations.

Professional Email: anagpal@unimelb.edu.au