Dr. Ann Wallin is a Senior Lecturer in the Marketing Discipline within the UQ Business School at the University of Queensland. She holds a Bachelor’s degree, a Bachelor’s degree with Honours, and a Doctor of Philosophy, all from the University of Queensland. Prior to academia, she was a Senior Project Manager at a global market research firm, serving clients in financial services, automotive, and aged care industries. Ann’s research centers on consumer decision making, discrete choice experiments, structural choice modelling, and survey research, alongside explorations into brand signalling, portfolio strategy, and marketing education. Her interdisciplinary publications feature in top journals such as Annals of Tourism Research, Journal of Travel Research, Decision, Journal of Management Education, and Nonprofit and Voluntary Sector Quarterly. Select works include “Not just noise: a goal pursuit interpretation of stochastic choice” (Decision, 2017, co-authored with Joffre Swait and A. A. J. Marley), “The Threat of Terrorism and Tourist Choice Behavior” (Journal of Travel Research, 2018, with Gabrielle Walters and Nicole Hartley), “Cruising through a pandemic: or not?” (Annals of Tourism Research, 2022, with Gabby Walters, Thomas Magor, and Sarah Kelly), “Common methodological issues in quantitative management education research and recommendations for authors” (Journal of Management Education, 2023, with Maria Riaz Hamdani, Neal M. Ashkanasy, and Mark Fenton-O’Creevy), “We usually give like this: social norms describe typical charitable causes supported by group members” (Nonprofit and Voluntary Sector Quarterly, 2023, with Cassandra M. Chapman and others), and her PhD thesis “An extension and test of the evaluability hypothesis” (2020).

Ann has presented her findings at global venues including ISMS Marketing Science and International Choice Modelling conferences. As an education-focused scholar, she excels in teaching research methods and statistics, linking theory to business practice. Her expertise spans curriculum development, student learning outcomes, pedagogy, and student partnerships in learning. With over 265 citations on Google Scholar, her contributions influence marketing, consumer behavior, and education fields.

Professional Email: a.wallin@business.uq.edu.au