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Aric Rindfleisch
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About Aric
Academic Profile
Academic Background: PhD, Marketing, University of Wisconsin-Madison, 1997.
Research Interests: Consumer behavior, branding, and collaborative innovation.
Appointments: Professor of Marketing, University of Arizona (former); currently at University of Illinois Urbana-Champaign.
Publications: 'Collaborative Innovation in Marketing' (Journal of Marketing, 2016).