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Always patient and willing to help.
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About Ayelet
Ayelet Gneezy is the Carol Lazier and Family Endowed Chair in Social Innovation and Impact and Professor of Behavioral Sciences and Marketing in the Business & Economics faculty at the University of California, San Diego's Rady School of Management. She directs the Center for Social Innovation & Impact and the US-Israel Center on Innovation & Economic Sustainability. Gneezy obtained her Ph.D. in Marketing from the University of Chicago Booth School of Business in 2007, an MBA from The Hague University of Applied Sciences in 1997, and a DMS from the same institution in 1996. Before entering academia, she managed the strategic planning department at DataPro Proximity, a subsidiary of BBDO Worldwide. She joined the Rady School as Assistant Professor of Marketing in 2007, was promoted to Associate Professor of Behavioral Sciences and Marketing in 2013, full Professor in 2019, and endowed chairholder in 2020. In 2024, she served as Visiting Professor at the National University of Singapore's Yong Loo Lin School of Medicine.
Gneezy's research examines prosocial choices and behaviors in charitable giving, environmental sustainability, end-of-life decisions, health-related decision-making, behavioral pricing, and consumer elective pricing through field experiments with companies and nonprofits. Her publications appear in leading journals including Science ("Avoiding Overhead Aversion in Charity," 2014; "Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving," 2010), PNAS ("Pay-what-you-want, identity, and self-signaling in markets," 2012), Journal of Marketing Research, Marketing Science, Journal of Consumer Research, and Journal of Personality and Social Psychology. She has received the Robert B. Cialdini Prize (2012), AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing (2022) for "Brain Drain: The Mere Presence of One's Own Smartphone Reduces Available Cognitive Capacity," Marketing Science Service Award (2024), and MSI Young Scholar (2013). Gneezy serves as Associate Editor for Marketing Science (2022-present) and on editorial boards for Journal of Consumer Research. Her work has been featured in The Wall Street Journal, The New York Times, Scientific American, and The Atlantic, and supported by NSF grants and others.