Rate My Professor Baobao Song

Song's research specializes in public relations and corporate social responsibility, exploring topics such as stakeholder engagement, crisis communication, internal CSR outcomes, corporate social advocacy, and the effects of communication strategies on consumer and employee behaviors. Her scholarship appears in top journals including Public Relations Review, Corporate Social Responsibility and Environmental Management, International Journal of Communication, and Journal of Business Research. Key publications include "Employees’ prosocial behavioral intentions through empowerment in CSR decision-making" (Public Relations Review, 2018), "The interplay between post-crisis response strategy and pre-crisis corporate associations in the context of CSR crises" (Public Relations Review, 2020), "Unpack the relational and behavioral outcomes of internal CSR: Highlighting dialogic communication and managerial facilitation" (Public Relations Review, 2022), "Celebrity-nonprofit partnerships: Exploring the drivers of fandom advocacy behaviors" (Public Relations Review, 2025), and "Examining the mechanics of gamified sustainability communications: A field experiment" (Journal of Business Research, accepted). Song has earned prestigious honors, including National/International Recognition Awards from VCU in 2024 and 2025, Page and Johnson Legacy Scholar awards from Arthur W. Page Center in 2015, 2016, and 2022, Top Faculty Paper Award from the International Communication Association Public Relations Division in 2018, and Outstanding Journal Article Honorable Mention from the National Communication Association Public Relations Division in 2025. Her work contributes significantly to advancing CSR communication theory and practice.