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Brings enthusiasm and expertise to class.
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Creates a positive and motivating atmosphere.
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About Benita
Dr. Benita Hube is a Lecturer in Management and Organisations within the UWA Business School at the University of Western Australia. She holds a Doctor of Business Administration (2019), Master of Business Administration (2013), and Graduate Certificate in Tertiary Teaching (2021) from the University of Western Australia, along with a Master of Polish Philology from the University of Warsaw (1996). Her professional career prior to academia included roles such as Professional Administrator at James Cook University (2004–2006), Office Manager at The Australian Trade and Investment Commission (1998–1999), Editorial Assistant at Dun&Bradstreet (2000–2001), and Marketing Assistant at Kalkstein Corporate Training (1997–1998). As an accomplished lecturer, she specializes in business studies, creating engaging course content and delivering practical workshops to enhance students' real-world capabilities.
Benita Hube's research focuses on change management in turbulent external and internal university environments, dynamic capabilities within university contexts, strategic management, digital transformation, and the metaverse. Key publications include "A Cogwheel Model of Dynamic Capabilities: Evidence from an Australian University" (2022, Australian Journal of Public Administration, co-authored with Gary Stockport and Geoff Soutar), "Beyond green promises: sustainability and the limits of employer attraction for Gen Z in tourism and hospitality" (2026, Journal of Sustainable Tourism, with Renata Casado and Doina Olaru), "ChatGPT & Generative AI – Friend or Foe? Case Studies on Sustainability and Innovations Across Entrepreneurial and Other Contexts" (2023, Bloomsbury), and "AI Tutor – Plotting the Way Forward" (2025, Bloomsbury). She has presented posters on "Pursuing Regenerative Strategies in Green IT Transition" (2025) and "The Business School in 2050 – Strategizing in an AI Dominated World" (2024). In teaching, she coordinates and delivers units such as Managing Organisational Change (MGMT3346), Management and Organisations (MGMT1136 and MGMT5507), and Introduction to Global Business (MGMT5511). Her contributions to teaching excellence are recognized through awards including the UWA Award for Excellence in Teaching (Early Career) (2022), UWA Business School Responsible Business Fellow (2024), 2025 UWA Awards for Excellence and Innovation in Learning and Teaching: Digital Transformation of Learning and Teaching, Excellence in Teaching - Early Career (2022), and UWA Non-Faculty Contribution to Student Learning Award (2015). She engages in forums like the 2024 WA Teaching and Learning Forum and GreenTech Forum, aligning her work with UN Sustainable Development Goals 4, 5, and 9.
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