Cassie Hayward
University of Melbourne
Rate Professor Cassie Hayward
Helps students see the value in learning.
Inspires students to achieve their best.
Always goes the extra mile for students.
Helps students see the value in learning.
Great Professor!
About Cassie
Associate Professor Cassie Hayward serves in the Melbourne School of Psychological Sciences at the University of Melbourne's Faculty of Medicine, Dentistry and Health Sciences. She obtained her PhD from Macquarie University. Her primary expertise is in social and applied psychology, with research spanning ostracism, emotional responses in social contexts, negotiation dynamics influenced by power and emotion, perceptions of wealth inequality across cultures, consumer behaviour, and health communication including fear-appeal advertising, misconceptions about ovarian cancer prevention, and COVID-19 advertisements.
Hayward's influential publications include "Excluded emotions: The role of anger in antisocial responses to ostracism" published in 2008 in the Journal of Experimental Social Psychology, which has received 521 citations; "Investigations into differences between social- and cyberostracism" from 2002 in Group Dynamics: Theory, Research, and Practice with 471 citations; "I feel, therefore you act: Intrapersonal and interpersonal effects of emotion on negotiation as a function of social power" in 2010 in Organizational Behavior and Human Decision Processes with 224 citations; "The not-so-common-wealth of Australia: Evidence for a cross-cultural desire for a more equal distribution of wealth" in 2014 in Analyses of Social Issues and Public Policy with 127 citations; and "Seeing is believing: how front-of-pack food imagery shapes parents’ perceptions of child-oriented snack foods" in 2025 in Appetite. Her scholarly output, with over 1,770 citations, demonstrates significant impact in social psychology and related fields.
In addition to her academic role, she is the Convenor for the Master of Applied Psychology program and Deputy Director of the Melbourne Centre for Behaviour Change. Hayward co-hosts the PsychTalks podcast produced by the Melbourne School of Psychological Sciences, engaging audiences on psychological topics such as how language shapes thinking, self-compassion during menopause, and the power of misinformation. Her contributions extend to public engagement and applied behaviour change research.
Professional Email: cassandra.hayward@unimelb.edu.au