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About Cecil
Cecil Hlophego Kgoetiane, PhD, is a faculty member in the Department of Informatics within the Faculty of ICT at Tshwane University of Technology. He serves as a part-time lecturer and is involved in supervising Master's and PhD students in Information Systems. He also co-hosts postdoctoral research fellows. Kgoetiane chairs the Faculty Committee on Research Ethics and is an ethicist. He maintains affiliations with multiple universities.
His research interests include competitive strategy, artificial intelligence, knowledge management, and business model innovation, particularly in the context of small and medium enterprises. Key publications include the 2023 chapter "Assessing SMEs’ Business Model Innovation Readiness" and the 2021 article "The Effect of the Competitive Strategies on the Tshwane-based SMEs' Performance." He has contributed to studies on generative AI adoption and performance enhancement in sectors such as insurance.
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