Rate My Professor Ch Indrasena Reddy

Ch. Indrasena Reddy serves as Associate Professor and Head of the Department of Business Management at Sardar Patel College, Secunderabad. He has been associated with the institution since at least 2011, taking on key administrative and academic roles including Training and Placements Officer, Program Convenor for national seminars, and NSS Program Officer for Unit-I. Reddy coordinates career awareness programs, such as the session on the company secretary profession where he introduced the chief guest and explained career opportunities, examination patterns, and corporate demand. He leads MBA department induction programs, addressing students on the curriculum and specializations offered. He participates actively in college committees, serving as Convenor for several including those documented in 2021-2022 and 2022-2023 lists. In the 2023-2024 academic year, Ch. Indrasena Reddy, along with Mrs. M. Pallavi, submitted a PhD thesis.

Ch. Indrasena Reddy's research focuses on marketing, consumer behavior, neuromarketing, mutual funds, and CRM in banking. His publications include 'A Study on Mutual Fund Sponsor Qualities on Investment Decisions in Hyderabad' in the Global Journal for Research Analysis (2017), and 'Importance of CRM Implementation in Banking Sector - Employee Perception' in PARIPEX - Indian Journal of Research (2017). In 2023, he published three articles in Scopus-indexed journals: 'A Study on Social & Cultural Preferences on Buying Behavior towards Neuro Marketing' in the British Journal of Psychotherapy; 'A Study on Consumer's Extraversion Personality in Neuromarketing towards Purchase of FMCG' in the Journal of Research Administration; and 'A Study on Neuro Marketing Tactics to Attract FMCG Consumers in Hyderabad.' He also contributes as a coordinator for programs under Dr. B.R. Ambedkar Open University, supporting quality assurance initiatives.