Rate My Professor Chad Witkemper

Witkemper's research interests include sport communication and digital media strategies, curriculum design and pedagogy in sport management, student success and career readiness in sport professions, and international sport education and experiential learning. His key publications feature 'Social Media and Sports Marketing: Examining the Motivations and Constraints of Twitter Users' (2012), 'Establishing a Typology of Social Media Uses in the Sport Industry: A Multidimensional Scaling Study' (2014), a chapter titled 'Luxury boxes and suites' (2024), and contributions to the Encyclopedia of Sport Management. His work appears in journals such as Communication & Sport, Sport Marketing Quarterly, and the Journal of Multidisciplinary Research, with 273 citations on ResearchGate. Witkemper has presented at conferences worldwide, including in Ireland, Denmark, Spain, and Mexico, and will serve as a keynote speaker at the 4HAS Conference in Poreč, Croatia, from May 28–30, 2025. He has received numerous research and teaching grants for projects bridging theory and practice, such as service-learning in Ireland, mentorship development in Europe, and digital media initiatives promoting student engagement in sport communication.