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Christian Garaus serves as Associate Professor, Priv.Doz., and Head of the Institute of Marketing and Innovation at Universität für Bodenkultur Wien (BOKU). He also heads the Sustainable Entrepreneurship and Innovation Management unit at the university. His professional titles include Assoc. Prof. Priv.Doz. Mag. Dr. Garaus was appointed Assistant Professor at the Institute of Marketing and Innovation in 2022. Since 2021, he has lectured at the TU Wien Academy for Continuing Education.
His research interests encompass crowdsourcing, business models, organizational ambidexterity, innovation management, and sustainable entrepreneurship. Garaus earned a master’s degree in business administration from WU Vienna University of Economics and Business in 2009. He maintains an active academic profile with numerous publications listed on scholarly platforms.
Explore BOKU University's groundbreaking study on what influences Europeans' intentions toward circular business models like sharing, repair, and reuse.
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