Professor Colin McLeod serves as Professor in Residence in the Department of Management and Marketing within the Faculty of Business and Economics at the University of Melbourne. He is the Executive Director of the Melbourne Entrepreneurial Centre (MEC), where he supports innovation and entrepreneurship initiatives, including accelerators for researchers and startups. Additionally, he holds the position of Program Director for the Master of Entrepreneurship and is a member of the Investment Committee for the University's Genesis Pre Seed Fund. McLeod's primary research interests encompass entrepreneurship and innovation, retailing, co-creation, co-production, and co-innovation. He possesses a long-term interest in these areas both as an academic and as a founder, investor, and board member of several successful startups. His expertise includes business model innovation and managing growth, reflected in his teaching of subjects such as Managing Growth and Pathways to Market.

McLeod has made notable contributions to academic literature through publications such as 'Co-production and customer loyalty in financial services' (2007), which has garnered over 1,500 citations, 'Environmentally conscious consumption: The role of retailers and peers as external influences' (2013) with 216 citations, 'The role of employee commitment and trust in service relationships' (1996) cited 176 times, and studies on gambling industry marketing strategies and sports betting marketing during events (both 2012). His Google Scholar profile indicates more than 2,200 total citations. Beyond research, he engages in public discourse, authoring articles for Pursuit by the University of Melbourne, including 'Why are Australian start-ups failing?', which addresses high startup failure rates despite innovation, and 'Amazon’s arrival can drive innovation and improvement', advocating retailer adaptability. Through MEC, McLeod fosters the university's innovation ecosystem, contributing to programs like the Wade Institute and bootcamps for startup founders at Melbourne Business School.

Professional Email: colin.mcleod@unimelb.edu.au