Rate Professor Daiane Scaraboto

Professional Summary: Professor Daiane Scaraboto

Professor Daiane Scaraboto is a distinguished academic at the University of Melbourne, Australia, recognized for her expertise in marketing, consumer culture, and digital transformation. With a robust academic background and a career spanning multiple continents, she has made significant contributions to understanding consumer behavior in the context of emerging technologies and cultural dynamics.

Academic Background and Degrees

Professor Scaraboto holds advanced degrees in marketing and business administration, reflecting her deep commitment to academic excellence:

• PhD in Business Administration (Marketing), Schulich School of Business, York University, Canada (2012)
• Master’s in Business Administration, Federal University of Rio Grande do Sul, Brazil
• Bachelor’s in Business Administration, Federal University of Rio Grande do Sul, Brazil

Research Specializations and Academic Interests

Her research primarily focuses on consumer culture theory, digital marketing, and the intersection of technology and society. Key areas of interest include:

• Consumer behavior in online and digital spaces
• The role of cultural and social dynamics in shaping markets
• Collaborative consumption and the sharing economy
• Brand communities and fan cultures

Career History and Appointments

Professor Scaraboto has held several prestigious academic positions across leading institutions:

• Associate Professor of Marketing, University of Melbourne, Australia (current)
• Associate Professor of Marketing, Pontificia Universidad Católica de Chile, Chile (prior to current role)
• Assistant Professor of Marketing, Pontificia Universidad Católica de Chile, Chile

Major Awards, Fellowships, and Honors

Her work has been recognized through various accolades in the academic community:

• Best Paper Award, Consumer Culture Theory Conference (multiple years)
• Outstanding Reviewer Award, Journal of Consumer Research

Key Publications

Professor Scaraboto has authored numerous influential papers and articles in top-tier journals, contributing to the discourse on consumer culture and marketing:

• Scaraboto, D. (2015). 'Selling, Sharing, and Everything In Between: The Hybrid Economies of Collaborative Networks.' Journal of Consumer Research.
• Scaraboto, D., & Fischer, E. (2013). 'Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets.' Journal of Consumer Research.
• Scaraboto, D., Carter-Schneider, B., & Kedzior, R. (2018). 'At World’s End: Exploring Consumer Culture in Digital Virtual Worlds.' Consumption Markets & Culture.

Influence and Impact on Academic Field

Professor Scaraboto’s research has had a profound impact on the field of marketing, particularly in the sub-discipline of consumer culture theory. Her work on collaborative consumption and digital communities has provided new frameworks for understanding how consumers interact with brands and each other in virtual environments. Her publications are widely cited, and she is regarded as a thought leader in exploring the cultural implications of emerging technologies.

Public Lectures, Committees, and Editorial Contributions

In addition to her research and teaching, Professor Scaraboto actively contributes to the academic community through various roles:

• Regular speaker at international conferences such as the Consumer Culture Theory Conference and the Association for Consumer Research Conference
• Editorial board member for leading journals, including Consumption Markets & Culture
• Reviewer for top-tier journals such as Journal of Consumer Research and Journal of Marketing