Rate My Professor Daniela Rosenstreich
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About Daniela
Dr Daniela Rosenstreich serves as a Learning Adviser at the Centre for Educational Design and Innovation (CEDI), University of Otago Christchurch campus, operating at 0.5 full-time equivalent. In this role, she provides academic support to postgraduate students, including guidance on academic writing and learning strategies. She earned her Bachelor of Arts, Postgraduate Diploma, Diploma in Graduate Studies, and PhD in Marketing from the University of Otago. Her doctoral dissertation, completed in 2007, examined conceptual models of service quality and consumers' understandings of quality, and was formally recognized by the Otago Business School as an exceptional PhD thesis. This achievement highlights her rigorous approach to research, where she prioritized efficient completion within three years by focusing on core questions and strategically incorporating feedback to strengthen the work.
Dr Rosenstreich's academic interests span evaluation science, service quality, consumer behaviour, marketing, bibliometrics, and higher education. She has contributed significantly to bibliometric assessments of academic journals, often in collaboration with Ben Wooliscroft. Notable publications include 'Measuring the impact of accounting journals using Google Scholar and the g-index' (2009, British Accounting Review), 'Assessing international journal impact: the case of marketing' (2012), 'An improved method for assessing the impact of management journals' (2013, Asian Academy of Management Journal), 'A review of consumer decision-making models and development of a new model for financial services' (2013), 'Staying the distance: students’ perceptions of enablers of transition to higher education' (2014), 'Evaluating the human capital requirements for graduate-level marketing roles' (2017), 'Insights into mature consumers of financial services' (Journal of Consumer Marketing), and contributions to discussions on publishing in top marketing journals from Australasia and macromarketing developments. Her prior appointments include Lecturer in the School of Marketing and Management at Charles Sturt University and Senior Lecturer in Marketing at Swinburne University of Technology, Melbourne, Australia. Academic profiles list her current affiliation as freelance.