Rate My Professor David Hunt

Hunt's research interests center on fear-based communications and their influence on consumers' health and purchasing decisions, alongside marketing education topics like experiential learning and macromarketing education. His scholarship includes 15 research outputs, with over 1,091 citations on Google Scholar. Notable peer-reviewed publications are 'Consumer vulnerability as a shared experience: Tornado recovery process in Wright, Wyoming' (Baker, Hunt, & Rittenburg, 2007, Journal of Public Policy & Marketing; 187 citations), 'A terror management perspective on the persuasiveness of fear appeals' (Shehryar & Hunt, 2005, Journal of Consumer Psychology; 166 citations), 'Satisfaction in the context of customer co-production: a behavioral involvement perspective' (Hunt, Geiger-Oneto, & Varca, 2012, Journal of Consumer Behaviour; 151 citations), 'Individual differences in consumer value for mass customized products' (Hunt, Radford, & Evans, 2013, Journal of Consumer Behaviour; 95 citations), 'Experiential Learning Projects: A Pedagogical Path to Macromarketing Education' (Radford, Hunt, & Andrus, 2015, Journal of Macromarketing; 61 citations), 'Iterative Live Case Projects' (Hunt & Smith, 2019, Management Teaching Review), and 'An Empirical Comparison of the Extended Parallel Process Model with the Terror Management Health Model' (Hunt & Shehryar, 2022, Health Promotion International). As department chair, he leads the Marketing Department, oversees academic programs, and supports student initiatives including entrepreneurship mentoring and international collaborations.